My name is Jason Murphy and you’ve reached my newly simplified and completely minimalist digital hub. In 2010, I’m all about simplifying and getting back to basics. It’s funny too, because a lot about my industry is getting simplified. Twitter is a great example. Twitter is one of the simplest communication mediums I know of. It also has incredible reach, is cost-effective (free) and most of all, it’s permission based.
Google recently released a new ad format and user interface for adwords that is focused on making it easier for small business owners to run their own campaigns. Web design tools like WordPress and Joomla! make it easier to build robust and search engine friendly websites for an affordable price.
Finally, new technologies like Skype and VOIP have established themselves as reliable and cost effective alternatives to phone companies. A Small Business could save thousands in telephone costs per yer if they’d implement a VOIP telephone solution. But it’s confusing, so they wait and wait….
This blog discusses short-cuts and bootstrapping as they relate to running or marketing any business on the Internet.
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